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Month: August 2016

Home 2016 August (Page 5)

Marketing Strategy 66: Client Education

August 30, 2016No CommentsTam Le
In this lesson, I want to talk about something a little different. I call it the ‘curse of carpet cleaning knowledge’. Let me explain... As a carpet cleaner, you spend a lot of time thinking about carpets. You might read...
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Marketing Strategy 67: Workshops

August 30, 2016No CommentsTam Le
In this lesson, I want to tell you about a great strategy for getting 3, 4, 5 clients with just a few hours’ work. This strategy is a great way to get people interested in your services. You can easily...
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Marketing Strategy 68: Respond To Complaints Fast

August 30, 2016No CommentsTam Le
If you’re in business for any length of time, it is almost inevitable that you will get complaints. Everyone will make mistakes, including you. You’re only human!That’s why in today’s lesson, I want to share some tips with you for...
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Marketing Strategy 69: Bad Apples

August 30, 2016No CommentsTam Le
Many marketing courses teach that all clients are created equal. But in reality this is not true. In fact, if you were look through a list of your clients, you would discover that 20% of your clients generate about 80%...
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Marketing Strategy 70: Referral

August 30, 2016No CommentsTam Le
In this lesson, we will look at one of the fastest, easiest and most effective ways to double your business virtually overnight. Many carpet cleaners already use this strategy (badly) without even realizing. But today I want to teach you...
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Marketing Strategy 43: Always Make Clients Feel Important

August 30, 2016No CommentsTam Le
The carpet cleaning industry in Australia today is a very competitive place. In this program, you have already learned several ways to stand out from the competition, win more clients and increase your profits. However, finding new clients using solid...
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Marketing Strategy 71: Reward Referral Program

August 30, 2016No CommentsTam Le
As I told you in the previous lesson, one of the best ways to grow your business is through referrals. But people are busy. They have a lot going on in their lives. So it can happen that even when...
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Marketing Strategy 44: The Art of Upselling

August 30, 2016No CommentsTam Le
Do you remember the last time you bought just a burger from McDonalds? If you do, you’ll hopefully remember their staff asking you ‘Would you like fries with that?’, as an attempt to both provide you with the ‘full’ fast...
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Marketing Strategy 72: Recognition Referral Program

August 30, 2016No CommentsTam Le
In the previous lesson, I told you about reward referral programs. These programs give clients money or gifts when they refer a new prospect to you. However, not everybody wants material gifts or cash as a reward.In fact, some people...
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Marketing Strategy 45: Add More Services

August 30, 2016No CommentsTam Le
There are really only three ways to grow any business... Get more clients Increase your prices Sell more to every client In this lesson, I want to talk about the third method - selling more to existing clients. In my...
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