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Month: August 2016

Home 2016 August (Page 6)

Marketing Strategy 73: Backend

August 30, 2016No CommentsTam Le
In this lesson, I want to tell you about a simple way to increase your profits up to 16 times without any extra effort. How? By developing what marketers call frontend and backend offers. Let me explain... The most difficult thing...
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Marketing Strategy 46: Wow Clients

August 30, 2016No CommentsTam Le
A very successful businessman once said that the most effective way to win more clients is to amaze the ones you already have. This is especially true for carpet cleaning. Why? Because it’s generally a local business. So if you...
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Marketing Strategy 47: Be A Professional

August 30, 2016No CommentsTam Le
Let’s face it… The public has a very poor impression of carpet cleaners. Even a quick search on Google will bring up dozens of stories about dodgy cleaners ripping clients off. These con artists have given our industry a huge...
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Marketing Strategy 74: Monthly Newsletter

August 30, 2016No CommentsTam Le
Today, I’m going to talk to you about an important strategy that can help grow your business two... three... even five times faster. This strategy helps you to get more jobs from existing clients. It cements your position as the...
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Marketing Strategy 48: Stop Giving Estimates, Give Carpet Inspections

August 30, 2016No CommentsTam Le
As you know, when a prospective client contacts a carpet cleaner, the first thing they request is an estimate. But what you may not know is that giving the client this estimate is a big mistake. Why? First, an estimate...
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Marketing Strategy 49: Create A New Client Kit

August 30, 2016No CommentsTam Le
If you have ever opened a bank account or moved to a new telephone provider, you will probably be familiar with client starter kits. They are the colorful information bundles you receive when you sign on the dotted line. Often,...
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Marketing Strategy 75: Testimonials

August 30, 2016No CommentsTam Le
n today’s lesson we are going to talk about testimonials.Testimonials are quotes or videos from happy clients who recommend your service. They are incredibly important for a number of reasons: Credibility: Testimonials give you credibility because what other people say...
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Marketing Strategy 76: Maintenance Program

August 30, 2016No CommentsTam Le
One of the most common problems I have seen carpet cleaners run into over the years is ‘workflow consistency’.One month you are struggling to keep up with demand. You may even be forced to turn away clients.But then a few...
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Marketing Strategy 50: Dealing With No-Shows

August 30, 2016No CommentsTam Le
Picture this… You have three appointments scheduled for the day and you’re happy. But when you arrive at the first house, the job is not as big as you anticipated. You feel a little disappointed. You only make $70. You...
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Marketing Strategy 51: Down To Earth

August 30, 2016No CommentsTam Le
In today’s lesson, we are going to talk about one of the most powerful factors in selling. Without it, you can offer the best service at the best price, but nobody will ever buy from you. But with it, you...
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