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Year: 2016

Home 2016 (Page 9)

Marketing Strategy 48: Stop Giving Estimates, Give Carpet Inspections

August 30, 2016No CommentsTam Le
As you know, when a prospective client contacts a carpet cleaner, the first thing they request is an estimate. But what you may not know is that giving the client this estimate is a big mistake. Why? First, an estimate...
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Marketing Strategy 49: Create A New Client Kit

August 30, 2016No CommentsTam Le
If you have ever opened a bank account or moved to a new telephone provider, you will probably be familiar with client starter kits. They are the colorful information bundles you receive when you sign on the dotted line. Often,...
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Marketing Strategy 75: Testimonials

August 30, 2016No CommentsTam Le
n today’s lesson we are going to talk about testimonials.Testimonials are quotes or videos from happy clients who recommend your service. They are incredibly important for a number of reasons: Credibility: Testimonials give you credibility because what other people say...
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Marketing Strategy 76: Maintenance Program

August 30, 2016No CommentsTam Le
One of the most common problems I have seen carpet cleaners run into over the years is ‘workflow consistency’.One month you are struggling to keep up with demand. You may even be forced to turn away clients.But then a few...
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Marketing Strategy 50: Dealing With No-Shows

August 30, 2016No CommentsTam Le
Picture this… You have three appointments scheduled for the day and you’re happy. But when you arrive at the first house, the job is not as big as you anticipated. You feel a little disappointed. You only make $70. You...
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Marketing Strategy 51: Down To Earth

August 30, 2016No CommentsTam Le
In today’s lesson, we are going to talk about one of the most powerful factors in selling. Without it, you can offer the best service at the best price, but nobody will ever buy from you. But with it, you...
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Marketing Strategy 77: Client Appreciation

August 30, 2016No CommentsTam Le
As I’m sure you know, one of the keys to success in business is to have happy clients who use your services again and again. In this program, you have discovered several strategies to make more money from existing clients.In...
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Marketing Strategy 52: Choose Between You And You

August 30, 2016No CommentsTam Le
Today, we will look at one of the most common mistakes carpet cleaners make… and how to avoid it. This mistake can drive prospects to your competition. It can cost you sales and it can dramatically slow the growth of...
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Marketing Strategy 78: Client Dinner

August 30, 2016No CommentsTam Le
One really great way to get more work and more referrals from existing clients is to help them improve their lives. This creates goodwill and a feeling of reciprocity. Here’s one way to do this... The Client Dinner The client...
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Marketing Strategy 53: Never Leave People Empty Handed

August 30, 2016No CommentsTam Le
The old saying goes, “Ask and you shall receive.” As a carpet cleaner, one of the most effective ways to grow your business is to tell existing clients about other services you offer. And since you don’t see your clients...
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