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Marketing Strategy 77: Client Appreciation

August 30, 2016Tam Le

As I’m sure you know, one of the keys to success in business is to have happy clients who use your services again and again.

In this program, you have discovered several strategies to make more money from existing clients.In today’s lesson, I want to teach you another method that is very different from all the rest.

What is it?

Showing your clients appreciation.

Let me explain…One of the most effective ways to earn brownie points with clients is to thank them for their part in your business success. People love to be acknowledged -especially in today’s world where we are often treated like ‘one of the crowd’.

Not only that, this method gets a lot of work. You will find that clients book cleaning sooner when they attend the dinner.And while you will have to pay for food and drinks, the returns you get in terms of new jobs should easily dwarf that outlay.

How to thank clients

One easy way to show your appreciation is to invite all your clients to a backyard BBQ. Be clear that it is not a public thing and only they and their guests are invited. At the BBQ it’s a good idea to have games, quizzes or contests that are tied into carpet cleaning.

For example, you could have a carpet cleaning quiz that is educational but fun at  the same time… You can give the winner of the quiz a free carpet clean, a free upholstery clean, or something else of value related to your business.

TODAY’S TASK:Arrange A Client Appreciation BBQ
  1. Choose a ‘holiday-type’ date for your BBQ.For example, you could have it the week before Easter or a few weeks before Christmas. Never have it on the holiday itself.
  2. Start telling your clients about it a few months in advance. Include details in yournewsletter. Also mention it to clients after each clean.
  3. Have all your clients RSVP.You need to know how many people will attend so you can organize food and seating.
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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