Year: 2016

In this lesson I want to teach you an incredibly powerful way to become the first person a client thinks about when they need carpet cleaning. To begin, picture this TV advertisement... A Mum and Dad walk out of a...

In this lesson I am going to teach you about the most important number in business. This number determines how much you can spend on marketing. It predicts what your profits will be and also allow you to plan for...

All things being equal, people will do business with, and refer business to, those they know, like, and trust. That’s why networking is a great way to get more clients and increase your profits. Over the years, I have met...

If you had a heart problem, who would you want as your doctor –the world’s leading cardiac specialist or an experienced GP? I imagine that eventhough it will cost you more money, you would probably want the heart specialist. After...

In today’s lesson I want to talk about one of the most common traps for business owners.This trap is easy to fall into because it tricks you into thinking you are growing your business. And it’s only after you carefully...

In today’s lesson, I want to talk about a simple way to grow your business without buying new equipment. This is a tactic I got from the taxi industry, but it is just as effective for carpet cleaners and is...

It’s easy to dismiss the Yellow Pages today. After all, it’s hard to imagine why anyone would still use a phone book to find a carpet cleaner instead of just searching online. But here’s the interesting thing.Outside of capital cities,...

I want to begin today’s lesson by asking you a very simple question: Does Your Website Win You New Clients? If you are like many businesses, the answer is probably no. You see, many carpet cleaners hire professional web design...

In today’s lesson, I want to talk about one of the most common traps carpet cleaners fall into. This trap can cause even the most effective marketing strategies to fail. It can leave you scratching your head wondering what’s gone...

It’s appalling really. There a literally dozens of great ways to grow a carpet cleaning business. Yet, every day I see people makethe exact same mistake. Instead of using proven, fast and efficient marketing strategies, they resort to tired and...