Hi Guest!
Facebook
Twitter
Google+
LinkedIn
YouTube
steamasterlogo
  • Home
  • Equipment
  • View Courses
  • Contact Us
  • My Profile
  • Log In
Back to Steamaster Carpet Cleaning Equipment

Marketing Strategy 20: The Front End

August 31, 2016Tam Le

In today’s lesson I want to talk about one of the most common traps for business owners.This trap is easy to fall into because it tricks you into thinking you are growing your business.

And it’s only after you carefully look at the numbers that you realise you are missing out on a huge chunk of potential profits.

What is this trap?

Focusing too much on the ‘front end’.

Let me explain…

Marketing materials that get new clients for your business are called ‘front end’ offers. They are incredibly important.

That’s why I share dozens of strategies to help you do that throughout this program.However, in today’s competitive market, running only ‘front end’ offers may not be enough.

For example…

If you run an ad for $300 and it gets you 3 clients, you have paid $100 for each client. This is fine if your average client pays you $200…

But if your average client pays $100, then you only break even… and unfortunately break even doesn’t pay the rent.

That’s why you must use the ‘backend’ marketing strategies in this program,like arranging follow-up cleans, asking for referrals, and offering different services.

TODAY’S TASK: Know Your Break Even Point

One of the most important things to understand in business is your break even point for marketing campaigns. This is the point where you start profiting from a client.

  1. Keep a record of your marketing campaign costs.If you spend $300 mailing a letter to clients, your cost is $300.
  2. Track how many clients you get from the campaign.If you get 4 clients from the campaign, your cost per client is $100.
  3. Track how much money you make from the client and when. If your client pays you $60 for the first clean and $60 for the second, you know that you must do two cleans for that client if you want to make a profit.

This is very valuable information and allows you to measure whether a marketing campaign is worth running or not.

Download Marketing Strategy 20 Form
Download Form
You must be logged in to post a comment.

Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
The world’s first online carpet cleaning academy, giving you all the inside secrets to making money in the carpet cleaning industry.
Facebook
Twitter
Google+
LinkedIn
YouTube
Instagram

Quick Links

  • Home
  • Equipment
  • View Courses
  • Equipment Training

Contact Us

6 Reservoir Avenue, Greenacre SYDNEY NSW 2190 Australia
Email Us
Privacy PolicyTerms Of Use
© 2016 Steamaster Academy | All rights reserved

Template 1 : Orange

Template 1 : Violet

Template 1 : Red

Template 1 : Yellow

Template 2 : Orange

Template 2 : Violet

Template 2 : Red

Template 2 : Yellow

Facebook Ad : Version 2

Facebook Ad : Version 1