Month: August 2016

It’s easy to dismiss the Yellow Pages today. After all, it’s hard to imagine why anyone would still use a phone book to find a carpet cleaner instead of just searching online. But here’s the interesting thing.Outside of capital cities,...

I want to begin today’s lesson by asking you a very simple question: Does Your Website Win You New Clients? If you are like many businesses, the answer is probably no. You see, many carpet cleaners hire professional web design...

In today’s lesson, I want to talk about one of the most common traps carpet cleaners fall into. This trap can cause even the most effective marketing strategies to fail. It can leave you scratching your head wondering what’s gone...

It’s appalling really. There a literally dozens of great ways to grow a carpet cleaning business. Yet, every day I see people makethe exact same mistake. Instead of using proven, fast and efficient marketing strategies, they resort to tired and...

All throughout this program I talk about writing letters, ads and content. And even though I’ve provided several fill-in-the-blank templates, there are still things you will need to write yourself as your business grows. This is fine if you are...

After more than two decades dealing with clients and customers, I can tell you one thing for a fact. People hate being sold. They absolutely hate it… and as soon as someone feels like they are being pitched a service,...

Today, we’re going to address one of the most common questions regarding advertising. What is the purpose of advertising? Most people think the only reason to advertise is to get new clients. Right? Wrong. And here’s why… Sure, it’s true,...

One of the things that frustrates me most is meeting carpet cleaners who are ‘advertising victims’. An advertising victim is: Someone who has no advertising strategy and makes decisions based on articles and advice online. One who blindly follows advice...

In today’s lesson, I’m going to explain what the difference is between the marketing strategies I’m teaching you and what ad agencies do. As a business owner, you will probably be approached by advertising reps making promises. These reps may...

In today's lesson, I want to talk to you about testing and why it’s so important to the success of your business. This lesson is something that many business owners understand in theory, but very few actually practice. Small… Big…...