Year: 2016

All throughout this program I talk about writing letters, ads and content. And even though I’ve provided several fill-in-the-blank templates, there are still things you will need to write yourself as your business grows. This is fine if you are...

After more than two decades dealing with clients and customers, I can tell you one thing for a fact. People hate being sold. They absolutely hate it… and as soon as someone feels like they are being pitched a service,...

Today, we’re going to address one of the most common questions regarding advertising. What is the purpose of advertising? Most people think the only reason to advertise is to get new clients. Right? Wrong. And here’s why… Sure, it’s true,...

One of the things that frustrates me most is meeting carpet cleaners who are ‘advertising victims’. An advertising victim is: Someone who has no advertising strategy and makes decisions based on articles and advice online. One who blindly follows advice...

In today’s lesson, I’m going to explain what the difference is between the marketing strategies I’m teaching you and what ad agencies do. As a business owner, you will probably be approached by advertising reps making promises. These reps may...

In today's lesson, I want to talk to you about testing and why it’s so important to the success of your business. This lesson is something that many business owners understand in theory, but very few actually practice. Small… Big…...

In the previous lesson we talked about partnering with real estate agents to get extra work into your business. Not only is this a great way to put extra cash in your pocket now, it can also help you win...

In the previous lesson we talked about partnering with real estate agents to get extra work into your business. Not only is this a great way to put extra cash in your pocket now, it can also help you win...

Today, you are going to learn about another excellent marketing strategy. It’s known as ‘the host and beneficiary’ and is sometimes referred to as a joint venture. Here is how this works… Imagine a host that is a retail carpet...

In today's lesson, I’m going to talk to you about one of the oldest methods of advertising. The Newspaper. The first thing you need to know about newspaper advertising is that it is one of the hardest mediums to use...