Category: Generating Leads

In this lesson, I want to tell you about one of the most powerful strategies for converting ‘will-they-won’t-they’ leads into long-term clients. This is a very easy strategy to implement. It can almost instantly help you to stand out from the competition…...

In this lesson, I want to talk about two of the most valuable assets for growing a business - trust and credibility. Let me explain... As I’m sure you know, people are sceptical these days. They are worried about being...

There’s an old marketing lesson I want to tell you today because it’s very relevant to your business and your future financial success. This lesson has been responsible for generating hundreds of millions of dollars’ worth of sales. It completely...

In today’s lesson, there is not a lot of theory. Instead you are going to start preparing your first direct mail campaign to get clients. This campaign will be at least three steps. That means you are going to send...

Imagine for a moment that you are about to be interviewed for the best job in the world. You have all the necessary skills.  You have more experience than the other candidates.  All you need to do to win the...

In this lesson I want to teach you an incredibly powerful way to become the first person a client thinks about when they need carpet cleaning. To begin, picture this TV advertisement... A Mum and Dad walk out of a...

In this lesson I am going to teach you about the most important number in business. This number determines how much you can spend on marketing. It predicts what your profits will be and also allow you to plan for...

All things being equal, people will do business with, and refer business to, those they know, like, and trust. That’s why networking is a great way to get more clients and increase your profits. Over the years, I have met...

If you had a heart problem, who would you want as your doctor –the world’s leading cardiac specialist or an experienced GP? I imagine that eventhough it will cost you more money, you would probably want the heart specialist. After...

In today’s lesson I want to talk about one of the most common traps for business owners.This trap is easy to fall into because it tricks you into thinking you are growing your business. And it’s only after you carefully...