Hi Guest!
Facebook
Twitter
Google+
LinkedIn
YouTube
steamasterlogo
  • Home
  • Equipment
  • View Courses
  • Contact Us
  • My Profile
  • Log In
Back to Steamaster Carpet Cleaning Equipment

Marketing Strategy 15: Tell the Whole Story

August 31, 2016Tam Le

Imagine for a moment that you are about to be interviewed for the best job in the world. You have all the necessary skills.  You have more experience than the other candidates.  All you need to do to win the position is to tell the interviewers who you are and why they should choose you.But then your turn comes. You walk into the room.

Instead of sitting down to answer questions, you stop at the door and shout, “I’m the best candidate!” The interviewers sit there looking confused as you swivel around on one foot and march straight back out.

Will you get the job? Of course not! The interviewers know nothing about you because you didn’t tell them. Obviously, acting like this in an interview would be considered crazy…

But believe it or not, it is very similar to how many carpet cleaners do their marketing.

They send short flyers to clients screaming, “Use My Services!” However, they don’texplain why the client should choose them.

This a huge mistake. If someone is interested in carpet cleaning, they want as much information as possible so they can make a good decision. You need to explain how a client will benefit from using you. You must answer any objections that they might have.

You must tell them why they should call you today. If you give people enough information to make a buying decision, you will be amazed at how many more clients you get. The same is true on the Internet.

If you don’t explain on your website who you are and why people should choose you, then you will get bombarded with calls from tyre-kickers who don’t value your services.

They will judge you on price alone. These phone calls waste your time and ultimately slow your business growth. Your website should tell the whole story. It should do the heavy lifting when it comes to sales, so that a visitor already wants your services before they call you.

TODAY’S TASK: Why Should People Choose You?

Today’s task is all about coming up with a list of reasons you can use in your marketing describing why people should choose your services.

  1. Write down all the features of your service.A feature is a factual statement about your service. For example, “I use a ABC Steam Cleaner with a forced heated air feature.”
  2. Write down what this feature does for clients. This is called a benefit. Here’s an example: “The ABC Steam Cleaner has a forced heated air feature. This means it dries the carpets better after a deep shampoo clean.”
    • Note: Some features may have multiple benefits. List them all.
  3. Arrange the benefits in order. Look at the list you have created of features and benefits. Rank in order of importance for the client. If you haven’t got enough space in an ad, include the most important benefits only.
  4. Now that you have a detailed list of the benefits you offer clients, include them in your marketing. Always keep in mind the old marketing adage: “The more you tell clients, the more you will sell clients.”
Download Marketing Strategy 15 Form
Download Form
You must be logged in to post a comment.

Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
The world’s first online carpet cleaning academy, giving you all the inside secrets to making money in the carpet cleaning industry.
Facebook
Twitter
Google+
LinkedIn
YouTube
Instagram

Quick Links

  • Home
  • Equipment
  • View Courses
  • Equipment Training

Contact Us

6 Reservoir Avenue, Greenacre SYDNEY NSW 2190 Australia
Email Us
Privacy PolicyTerms Of Use
© 2016 Steamaster Academy | All rights reserved

Template 1 : Orange

Template 1 : Violet

Template 1 : Red

Template 1 : Yellow

Template 2 : Orange

Template 2 : Violet

Template 2 : Red

Template 2 : Yellow

Facebook Ad : Version 2

Facebook Ad : Version 1