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Year: 2016

Home 2016 (Page 3)

Marketing Strategy 06: Unique Selling Point

September 1, 2016No CommentsTam Le
It’s one of the worst things that can happen… You invest time and effort to grow a successful carpet cleaning business. You build a roster of regular clients. You may even have an employee or two. Then disaster strikes! A...
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Marketing Strategy 07: A Cash Flow Surge

September 1, 2016No CommentsTam Le
One of the easiest and most cost effective strategies to grow your business is blindingly obvious. Yet, only a small proportion of carpet cleaners use it. Harvard Business School states this simple strategy is so powerful that even if it...
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Marketing Strategy 08: Direct Mail Alive & Well

September 1, 2016No CommentsTam Le
With so much emphasis on Internet Marketing these days, it’s easy to get the impression that traditional strategies like direct mail and print advertising are obsolete. This is simply not true. In fact, these strategies are now working better than...
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Marketing Strategy 09: Never Use Bait & Switch

September 1, 2016No CommentsTam Le
If you have ever had work done on your home, you might be able to relate to this. You chose a tradie who quotes a lower price. After all, it’s a simple job. How much can possibly go wrong? But...
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Marketing Strategy 10: Raise Your Prices

September 1, 2016No CommentsTam Le
Today, I want to talk to you about a strategy for making more money without working harder or finding new clients. This strategy is very easy to implement. It gets instant results... and it is one of the most powerful...
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Marketing Strategy 11: Have a Big, Bold, Solid Guarantee

September 1, 2016No CommentsTam Le
In this lesson, I want to tell you about one of the most powerful strategies for converting ‘will-they-won’t-they’ leads into long-term clients. This is a very easy strategy to implement. It can almost instantly help you to stand out from the competition…...
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Marketing Strategy 12: Get In The Newspaper

August 31, 2016No CommentsTam Le
In this lesson, I want to talk about two of the most valuable assets for growing a business - trust and credibility. Let me explain... As I’m sure you know, people are sceptical these days. They are worried about being...
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Marketing Strategy 13: Use Letters, Not Brochures

August 31, 2016No CommentsTam Le
There’s an old marketing lesson I want to tell you today because it’s very relevant to your business and your future financial success. This lesson has been responsible for generating hundreds of millions of dollars’ worth of sales. It completely...
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Marketing Strategy 14: 3-Step Letter

August 31, 2016No CommentsTam Le
In today’s lesson, there is not a lot of theory. Instead you are going to start preparing your first direct mail campaign to get clients. This campaign will be at least three steps. That means you are going to send...
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Marketing Strategy 15: Tell the Whole Story

August 31, 2016No CommentsTam Le
Imagine for a moment that you are about to be interviewed for the best job in the world. You have all the necessary skills.  You have more experience than the other candidates.  All you need to do to win the...
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