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Marketing Strategy 07: A Cash Flow Surge

September 1, 2016Tam Le

One of the easiest and most cost effective strategies to grow your business is blindingly obvious.

Yet, only a small proportion of carpet cleaners use it.

Harvard Business School states this simple strategy is so powerful that even if it works in only 1 out of 20 cases, it can potentially increase your profits by up to 95%.

And it has already helped countless carpet cleaners to win thousands of dollars worth of business.

What is it?

Win back inactive clients.

You see, in every business there are clients who will stop using your services for one of three reasons.

  1. Their lives have changed and they no longer need carpet cleaning. For example, if someone has moved to a different country, they are not going to want your service. Consider these people lost clients.
  2. They weren’t happy with your service. I will tell you how to handle this issue in another lesson.
  3. Something happened that stopped them doing business with you temporarily. Clients who were happy with your quality of work, but have ‘forgotten’ about your service. They intended to contact you again, but never got around to it.

Number 3 is the most common reason that clients stop using your services. The good news is that you are about to discover how to win many of these clients back.

TODAY’S TASK: Win Back Campaign
  1. Get a list of clients you haven’t done work for in the past 12 months. Choose 20 clients at random to test this strategy. Start with just 20 – if you contact more, you may get swamped with too much work.
  2. Go to the Marketing Tool Kit of this program. Download the letter template called ‘I Miss You?’.
  3. Fill in the blanks in the template with your information. Send the letter to clients.
  4. If you haven’t heard anything from the client after three days, follow up with a phone call. There is a template in the Marketing Tool Kit describing what to say during the follow up call.
Download Marketing Strategy 07 PDF
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Download 'I Miss You' Letter
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
The world’s first online carpet cleaning academy, giving you all the inside secrets to making money in the carpet cleaning industry.
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