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Marketing Strategy 82: Working ON Your Business,Not IN Your Business

August 30, 2016Tam Le

In our lesson today, you’ll discover the difference between working IN your business and ON your business.

While the difference between IN and ON is just one tiny letter, the distinction between these two ways of running a business is like night and day. One way leads to exhaustion, low income and years of frustration. The other is the path to success, happiness and prosperity.

Here’s why…

When you work IN your business, it means you are the one cleaning carpets, scheduling jobs and managing employees, amongst other things. These are time-for-money tasks, which means your income is directly proportional to hours worked. But when you work ON your business, you are the person planning what service you want to expand into, what new niche you want to target, how many trucks you’re going to need as you expand.

These are value creation tasks. Every hour you spend working on them can generate thousands, even tens of thousands of dollars for your business.

How Can You Remove Yourself From The Day To Day Running?
  1. Identify tasks that you can outsource within your budget. Things like web design, answering the phones etc. You can find people on sites like Upwork.
  2. Free up time to focus on growing your business. Hire someone to do these tasks, and use the extra hours you gain to implement marketing strategies that make you more money.Remember to work less and less IN your business and more and more ON your business. This strategy will work for you too and you can expect great results!
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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