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Marketing Strategy 26: Creating Content If You’re Not A Writer

August 31, 2016Tam Le

All throughout this program I talk about writing letters, ads and content. And even though I’ve provided several fill-in-the-blank templates, there are still things you will need to write yourself as your business grows.

This is fine if you are comfortable writing.

But what if you are not?

What if you struggle to string two sentences together and the idea of writing an ad or report scares the life out of you.

Well, today’s lesson is about how to get around that problem.

How to write ads if you are not a writer

The first thing you need to understand is that good content makes the reader feel like they are almost in a conversation with the writer.

It anticipates the reader’s questions and answers them. It enters the conversation that’s already happening in the reader’s mind.

So if you want to create great content that connects with people, the best way to do it is to mimic the way you speak.

I’ll show you how in today’s task…

TODAY’S TASK: Writing Ads If You Are Not A Writer
  1. Find out what you say to clients. For the next week, record conversations with clients and prospects. Always ask permission.
  2. Get a transcriptionist to write out the recordings. Take a look at services available from https://www.rev.com/.
  3. Edit the transcription into the following structure and tweak the sentences so it reads easily.
    • Problem – The problems that clients mention again and again. Are they worried about pet stains, carpets looking old, and so on
    • Agitate – Describe why this problem is a big deal. For example, pet stains not only make your carpet look grubby, they are also unhygienic and can smell.
    • Solution – What do you do to solve this problem. Do you use a special spotter or equipment? Describe your process and how it benefits clients.
  4. Add an offer and call to action. Give the person a reason to act now and tell them what the next steps are.
    Bingo!

You now have content that you can use in your marketing material. And you barely had to write a word.

You can use this same tactic to write reports, newspaper columns or your monthly newsletter. Just record an interview with clients or experts, get it transcribed and then tidy it up.

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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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