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Marketing Strategy 01: Goal Setting

September 1, 2016Tam Le

Over the past two decades, I have worked with a lot of carpet cleaners. I’ve seen many people make a great income in a very short space of time.

I have also watched with sadness as others struggled to pay the rent despite the amazing potential in their business.

For years, I wondered what made the difference.

When I finally discovered the answer by asking the well-off cleaners, I was amazed. The key to success is nothing to do with how smart you are… or what suburb you clean in… or how long you have been in business.

It has nothing to do with how hard you work either.In fact, what I discovered is that there is one thing that separates successful carpet cleaners from everyone else.

A simple habit.Even more amazing, this habit takes just 15 minutes a day. It requires very little effort. And you can do it anywhere -at home, on a beach, in the park.

Yet, if you apply it consistently, you can potentially double your in come in as little as 12 months from now.

What is this habit?

Simple.Developing a plan to achieve their goals. That’s right! Taking the time to plan.

You see, more than 8 out of 10 carpet cleaners have no idea where their money comes from. They don’t know how many new clients they get, how much each client is worth, or how many clients they need.

This is crazy because unless you have clarity about these details, you can never grow your business. That’s why the first step in this program is to develop a simple marketing plan. And that’s what you are going to learn how to do right now.

TODAY’S TASK: Create Some Foundation Goals
  1. Jot down the weekly income you want to earn.If you are not sure what this is, work out how much money you need to pay your bills and multiply that by three. Online tools like Mint or Pocketbook can help you get clear on your spending habits.
  2. Write down how many clients you have now and how much money you make each week. Then calculate your average earnings from each client. For example, if you make $1,500 a week and you have 10 clients, you earn on average $150 per client.
  3. Figure out how many extra clients you need to reach your weekly income goal.Imagine you want to earn $1,800 a week. But you only make $1,500. If each client is worth $150 on average, then you need two extra clients every week to make the additional $300.When you’ve done these 3 things, decide on a time each day where you commit 5 minutes to reading the marketing strategies in this course to get extra clients. Schedule it in your diary NOW, set it to recur daily and make this a priority.
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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