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Marketing Strategy 40: Reasons People Fail

August 30, 2016Tam Le

In today’s lesson, I want to do something a little different.

Instead of giving you a new tip, trick or strategy, I want to warn you about some of the pitfalls that can prevent you from succeeding as a carpet cleaner.

These pitfalls can hold you back even if you know the best strategies in the world.

They can cost you time, energy and effort… and they can leave you feeling frustrated and defeated.

But if you avoid them… and if you follow this program, then I’m confident you are virtually assured of success.

What are these pitfalls? Here’s the list…

Pitfall 1: Not taking action

The first pitfall that prevents carpet cleaners from succeeding is the habit of not taking action.

Look, these strategies work, but they won’t magically bring you clients.

It’s not enough to simply spend time reading this program, learning the strategies, if you never use them.

You need to actually follow the steps to see results.

Pitfall 2: Not finishing what you start

Another mistake people make is starting something, but never finishing it.

It happens like this…

You look at the strategies in this program. You get really excited about the possibilities. You try to do everything at once, but become overwhelmed and give up.

To counteract this pitfall, you should work on one strategy at a time. Implement it fully. Put all your focus and energy into making it work. And once it’s up and running, move on to the next strategy.

Pitfall 3: Not being consistent

One of the biggest differences between successful carpet cleaners and everyone else is that they are consistent.

They find a strategy that works and then they continue to apply that strategy regularly unless it stops getting results.

Many people make the mistake of doing something that works, and then stopping.

It sounds crazy, but if you have ever started a new habit, talked about the benefits to your friends, and then quit, you have fallen into this trap.

This program works best when you follow it regularly over time.

Pitfall 4: No plan

A great carpet cleaning business will not happen by accident. If you want to be successful, you need a plan.

Creating a plan is not difficult, but many people put it off because they are worried it will change.

All I can tell you is this…

Your plan will change, but when it does, simply adjust it to account for the new circumstances.

Otherwise you will be like a ship without a rudder, constantly getting pushed where the currents take you.

Pitfall 5: Starting ‘tomorrow’ instead of right now

Finally, the biggest mistake that prevents carpet cleaners making a great living is procrastination – putting off until tomorrow what they need to do today.

People make excuses like:

  • I don’t know which suburbs to target
  • I can’t write ads
  • I don’t have the best equipment.

The truth is, there is always something you can do to move forward. Do something, and do it now…

TODAY’S TASK: Avoid The 5 Pitfalls
  1. Write down a list of the 5 pitfalls. Stick the list somewhere you will see it everyday.
  2. Use them. Whenever you feel frustrated or down, look at the list. Figure out what pitfall is causing the problem… Then take action!

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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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