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Marketing Strategy 59: Be Consistent

August 31, 2016Tam Le

Today’s lesson is a short one. Yet, it is vital for your long-term success.

I want to discuss a huge ‘cash flow killer’that causes stress and sleepless nights for many carpet cleaners.

This ‘killer’ normally strikes when your marketing first starts working.

You get a few clients. You start to feel comfortable. You ease off on sending direct mail and then all of sudden,you hit a bare patch –a week or two when you don’t have a lot of appointments.

You have no money coming in, but the bills still need to be paid. And you end up with cash flow problems that keep you up worrying.

So what’s the solution?

You must develop consistency and avoid ‘here and there’ marketing. You see, the only way to grow your business surely and steadily is to market and test continuously. Business is like swimming -as soon as you stop moving forward, you are treading water.

It may seem like a small thing, but I can tell you about carpet cleaners with great marketing who barely scrape by on $50,000 a year because they are inconsistent. And I know cleaners with average marketing who easily earn a 6-figure income because they diligently apply the lessons in this program.

TODAY’S TASK: Develop Consistency
  1. List out the different marketing strategies you are using in your business right now. Take your time. You want a complete list.
  2. Develop a marketing calendar. Plan when you will use each of the strategies, so you always have at least one campaign running at any given time that will generate leads for your business. If there are gaps in your annual marketing calendar, decide which strategies you can test and measure during these weeks or months to ensure you have a steady flow of customers all year-round.
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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