Hi Guest!
Facebook
Twitter
Google+
LinkedIn
YouTube
steamasterlogo
  • Home
  • Equipment
  • View Courses
  • Contact Us
  • My Profile
  • Log In
Back to Steamaster Carpet Cleaning Equipment

Marketing Strategy 63: Follow up Calls

August 30, 2016Tam Le

One of the most common mistakes carpet cleaners make is not following up with their clients after a job. While this may seem like a small thing, it’s actually incredibly important for the future growth of your business.Here’s why…

No matter how good a service you provide, there will be times when you do not meet the client’s expectations. Nobody’s perfect!Unfortunately, your clients will rarely tell you if they are not happy. Instead they just choose a different carpet cleaner the next time. You lose their business forever.

But it doesn’t have to be that way.

If you follow up within 1-3 days after a cleaning, you give clients the opportunity to tell you if they weren’t happy with something.

More importantly, it gives you the opportunity to fix the problem and win back their trust. This can turn a disappointed client into an advocate who will provide you with repeat and referral business.

Checkups also help to reduce your marketing costs because it is much less expensive to keep existing clients happy than it is to market for new clients endlessly.

Plus, they allow you to stand out from your competition because it’s unlikely that other cleaners in your area provide follow up service.

TODAY’S TASK:  Start following up

In today’s task, you will create a simple system to follow up with every client.

  1. Schedule follow up calls after each job.Wait 2 working days after every job, then call the client in the afternoon to ask them if they are satisfied. Call in the evening again if you get no answer.
  2. If nobody answers, leave a voicemail like this:
    1. Hello [client name].This is [your name] from [your company]. On [date of cleaning], we cleaned your carpets and I’ve tried to reach you to follow up.I was just checking to see if everything was OK. If for any reason you aren’t thrilled, please call meat [phone number] right away.I’ll be sending you a letter in the mail as well.Thank you for choosing [Company].
  3. Send a follow up letter if you haven’t been able to speak to the client.Here’s an example of the letter to use…
    1. Dear [client name],This is [your name] from [your company].On [date of cleaning], we cleaned your carpets and I wanted to follow up to make sure everything was OK.If for any reason you aren’t thrilled with the service you received, please call meat [phone number]right away.Remember, all of our work is backed by our 100% Money-Back Guarantee.

      Thanks for using our services!

      Sincerely,
      [Your name] [Company]

Downloadable Marketing Strategy 63 Form
Download Form PDF
You must be logged in to post a comment.

Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
The world’s first online carpet cleaning academy, giving you all the inside secrets to making money in the carpet cleaning industry.
Facebook
Twitter
Google+
LinkedIn
YouTube
Instagram

Quick Links

  • Home
  • Equipment
  • View Courses
  • Equipment Training

Contact Us

6 Reservoir Avenue, Greenacre SYDNEY NSW 2190 Australia
Email Us
Privacy PolicyTerms Of Use
© 2016 Steamaster Academy | All rights reserved

Template 1 : Orange

Template 1 : Violet

Template 1 : Red

Template 1 : Yellow

Template 2 : Orange

Template 2 : Violet

Template 2 : Red

Template 2 : Yellow

Facebook Ad : Version 2

Facebook Ad : Version 1