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Marketing Strategy 64: Thank You Letters

August 30, 2016Tam Le

Let me ask you a question… When was the last time you received a thank you letter from a company you did business with?It’s sad that we live in a time where doing something so simple can give you a competitive advantage… but here we are. In today’s lesson, I want to talk to you about thank you letters… and how for less than a dollar you can create a loyal trusting client who will send you referral business over and over again.

TODAY’S TASK: Implementing thank you letters
  1. Leave a thank you card right after service, in the client’s home. But you are going to go beyond this…
  2. Send a thank you letter to the client one day after the job. You can use the template below on paper with your company letterhead.
[DATE] Dear [Client name],

My name is [Your Name] from [Your Company]and I wanted to take a moment to thank you. We cleaned your carpets a few days ago.

As you probably know, cleaning your carpets every 6 to 12 months has a number of benefits like:

You save money because you don’t have to replace your carpet as often.
It reduces indoor air pollution like the dirt and chemicals that you track in from the outside.
Normally, these harmful substances would get redistributed into the air you and your family breathe.

Well, now you have great looking carpets and cleaner air. I appreciate your business, thank you.If you have any questions or concerns, please call me immediately at[PHONE NUMBER]. I will take care of it right away. Thank you again,[Your name][Your company name][Website]P.S. I’ve also enclosed some information about our client dinner, referral program, and our other services.

Downloadable Marketing Strategy 64 Form
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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