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Marketing Strategy 81: How To Add Extra Services -With Virtually No Extra Work

August 30, 2016Tam Le

In today’s lesson, I want to talk about a way to add an extra income stream to your business with minimum extra work.

Here’s how it works…

Let’s say, you are cleaning carpets for a client and they express an interest in having their blinds cleaned. You give her a quote… and when she accepts you contact someone who cleans blinds.

You then “sub” the project out to them, but pay them a little less than you quoted. When the client pays you, you pay the ‘subcontractor and keep the difference.

Another option is simply refer your client to another company.Then take a small referral fee.Either way, partnerships like this are great because they allow you to offer a wider variety of services to clients including:

  • Carpet cleaning
  • Blind cleaning
  • Duct cleaning
  • Maid services

And more…

But of course, there are some caveats…

First, you need to finda good company that provides the services your clients want. This company should have a similar work ethic, client service and quality of work. You want them to treat your clients like you would treat your clients.

Second, if you choose to collect a “referral fee” you’ll need to stay on top of what you are owed. An easy way to do that is to set up a spreadsheet with all the clients you referred. Then the other company adds details about jobs, payments and fees into it.

TODAY’S TASK:Finding Good Referral Partners
  1. Choose the type of service you want to offer. Then look on Google or the Yellow Pages for businesses that offer that service.
  2. Check for public feedback.Look on Facebook, or review sites to see if the company has positive reviews.
  3. Contact a business you like the look of and ask for a meeting. Explain your idea to them. If they are interested, make a deal that you will refer some clients to them.
  4. Follow up with a client after the referral job is complete.Ask the client if the service was up to scratch. If it wasn’t, offer the client a free room clean as a way to apologise.

If it was, then you have just created an extra income stream for your business.

Downloadable Marketing Strategy 81 Form
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Course Navigation

  • Marketing Strategy 01: Goal Setting
  • Marketing Strategy 02: Clients, Not Customers
  • Marketing Strategy 03: Discover Direct Response
  • Marketing Strategy 04: A Wealth of Knowledge
  • Marketing Strategy 05: Model Successful Ideas
  • Marketing Strategy 06: Unique Selling Point
  • Marketing Strategy 07: A Cash Flow Surge
  • Marketing Strategy 08: Direct Mail Alive & Well
  • Marketing Strategy 09: Never Use Bait & Switch
  • Marketing Strategy 10: Raise Your Prices
  • Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
  • Marketing Strategy 12: Get In The Newspaper
  • Marketing Strategy 13: Use Letters, Not Brochures
  • Marketing Strategy 14: 3-Step Letter
  • Marketing Strategy 15: Tell the Whole Story
  • Marketing Strategy 16: Don’t Be Boring
  • Marketing Strategy 17: Lifetime Value
  • Marketing Strategy 18: Networking
  • Marketing Strategy 19: Find Your Niche
  • Marketing Strategy 20: The Front End
  • Marketing Strategy 21: How To Get Business Contracts
  • Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
  • Marketing Strategy 23: Turn Your Website Into A Sales Machine
  • Marketing Strategy 24: You Are Not Your Client
  • Marketing Strategy 25: Dealing With Bait & Switch
  • Marketing Strategy 26: Creating Content If You’re Not A Writer
  • Marketing Strategy 27: Become A Trusted Expert
  • Marketing Strategy 28: Why You Really Advertise
  • Marketing Strategy 29: Don’t Be An Advertising Victim
  • Marketing Strategy 30: Learn Marketing Yourself
  • Marketing Strategy 31: Why Test, Test and Then Test Again
  • Marketing Strategy 32: Partnering With Real Estate Agents
  • Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
  • Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
  • Marketing Strategy 35: How To Successfully Advertise In The Newspaper
  • Marketing Strategy 36: How To Spread Your Marketing Message
  • Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
  • Marketing Strategy 38: Know Your Value
  • Marketing Strategy 39: This One Simple Word Can Make Or Break You
  • Marketing Strategy 40: Reasons People Fail
  • Marketing Strategy 41: How To Remove Mental Garbage
  • Marketing Strategy 42: Your Success Is Dependent On This One Action…
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