Marketing Strategy 01: Goal Setting
Over the past two decades, I have worked with a lot of carpet cleaners. I’ve seen many people make a great income in a very short space of time. I have also watched with sadness as others struggled to pay...
Marketing Strategy 02: Clients, Not Customers
In today’s lesson, I want to talk about a tiny change you need to make in order to achieve business success. I learned this technique from a very successful US businessman and coach. This man has helped more than 10,000...
Marketing Strategy 03: Discover Direct Response
In today’s lesson, I want to talk about advertising and how you can use it to grow your business for as little as $10 a day. Let me explain… When many people think of advertising, they imagine commercials on TV, glossy layouts...
Marketing Strategy 04: A Wealth of Knowledge
In the previous lesson, I told you about the power of direct response marketing to grow your business. Today I am going to show you where to find good examples of direct response advertisements that you can ‘ethically use’ to...
Marketing Strategy 05: Model Successful Ideas
Today, I want to tell you about one of the most important strategies I have learned over the past 20 years. This strategy can help you to avoid costly mistakes. It can save you time and energy. But most important...
Marketing Strategy 06: Unique Selling Point
It’s one of the worst things that can happen… You invest time and effort to grow a successful carpet cleaning business. You build a roster of regular clients. You may even have an employee or two. Then disaster strikes! A...
Marketing Strategy 07: A Cash Flow Surge
One of the easiest and most cost effective strategies to grow your business is blindingly obvious. Yet, only a small proportion of carpet cleaners use it. Harvard Business School states this simple strategy is so powerful that even if it...
Marketing Strategy 08: Direct Mail Alive & Well
With so much emphasis on Internet Marketing these days, it’s easy to get the impression that traditional strategies like direct mail and print advertising are obsolete. This is simply not true. In fact, these strategies are now working better than...
Marketing Strategy 09: Never Use Bait & Switch
If you have ever had work done on your home, you might be able to relate to this. You chose a tradie who quotes a lower price. After all, it’s a simple job. How much can possibly go wrong? But...
Marketing Strategy 10: Raise Your Prices
Today, I want to talk to you about a strategy for making more money without working harder or finding new clients. This strategy is very easy to implement. It gets instant results... and it is one of the most powerful...
Marketing Strategy 11: Have a Big, Bold, Solid Guarantee
In this lesson, I want to tell you about one of the most powerful strategies for converting ‘will-they-won’t-they’ leads into long-term clients. This is a very easy strategy to implement. It can almost instantly help you to stand out from the competition…...
Marketing Strategy 12: Get In The Newspaper
In this lesson, I want to talk about two of the most valuable assets for growing a business - trust and credibility. Let me explain... As I’m sure you know, people are sceptical these days. They are worried about being...
Marketing Strategy 13: Use Letters, Not Brochures
There’s an old marketing lesson I want to tell you today because it’s very relevant to your business and your future financial success. This lesson has been responsible for generating hundreds of millions of dollars’ worth of sales. It completely...
Marketing Strategy 14: 3-Step Letter
In today’s lesson, there is not a lot of theory. Instead you are going to start preparing your first direct mail campaign to get clients. This campaign will be at least three steps. That means you are going to send...
Marketing Strategy 15: Tell the Whole Story
Imagine for a moment that you are about to be interviewed for the best job in the world. You have all the necessary skills. You have more experience than the other candidates. All you need to do to win the...
Marketing Strategy 16: Don’t Be Boring
In this lesson I want to teach you an incredibly powerful way to become the first person a client thinks about when they need carpet cleaning. To begin, picture this TV advertisement... A Mum and Dad walk out of a...
Marketing Strategy 17: Lifetime Value
In this lesson I am going to teach you about the most important number in business. This number determines how much you can spend on marketing. It predicts what your profits will be and also allow you to plan for...
Marketing Strategy 18: Networking
All things being equal, people will do business with, and refer business to, those they know, like, and trust. That’s why networking is a great way to get more clients and increase your profits. Over the years, I have met...
Marketing Strategy 19: Find Your Niche
If you had a heart problem, who would you want as your doctor –the world’s leading cardiac specialist or an experienced GP? I imagine that eventhough it will cost you more money, you would probably want the heart specialist. After...
Marketing Strategy 20: The Front End
In today’s lesson I want to talk about one of the most common traps for business owners.This trap is easy to fall into because it tricks you into thinking you are growing your business. And it’s only after you carefully...
Marketing Strategy 21: How To Get Business Contracts
In today’s lesson, I want to talk about a simple way to grow your business without buying new equipment. This is a tactic I got from the taxi industry, but it is just as effective for carpet cleaners and is...
Marketing Strategy 22: How To Get A Flood Of Clients From Yellow Pages Even In Today’s Online World
It’s easy to dismiss the Yellow Pages today. After all, it’s hard to imagine why anyone would still use a phone book to find a carpet cleaner instead of just searching online. But here’s the interesting thing.Outside of capital cities,...
Marketing Strategy 23: Turn Your Website Into A Sales Machine
I want to begin today’s lesson by asking you a very simple question: Does Your Website Win You New Clients? If you are like many businesses, the answer is probably no. You see, many carpet cleaners hire professional web design...
Marketing Strategy 24: You Are Not Your Client
In today’s lesson, I want to talk about one of the most common traps carpet cleaners fall into. This trap can cause even the most effective marketing strategies to fail. It can leave you scratching your head wondering what’s gone...
Marketing Strategy 25: Dealing With Bait & Switch
It’s appalling really. There a literally dozens of great ways to grow a carpet cleaning business. Yet, every day I see people makethe exact same mistake. Instead of using proven, fast and efficient marketing strategies, they resort to tired and...
Marketing Strategy 26: Creating Content If You’re Not A Writer
All throughout this program I talk about writing letters, ads and content. And even though I’ve provided several fill-in-the-blank templates, there are still things you will need to write yourself as your business grows. This is fine if you are...
Marketing Strategy 27: Become A Trusted Expert
After more than two decades dealing with clients and customers, I can tell you one thing for a fact. People hate being sold. They absolutely hate it… and as soon as someone feels like they are being pitched a service,...
Marketing Strategy 28: Why You Really Advertise
Today, we’re going to address one of the most common questions regarding advertising. What is the purpose of advertising? Most people think the only reason to advertise is to get new clients. Right? Wrong. And here’s why… Sure, it’s true,...
Marketing Strategy 29: Don’t Be An Advertising Victim
One of the things that frustrates me most is meeting carpet cleaners who are ‘advertising victims’. An advertising victim is: Someone who has no advertising strategy and makes decisions based on articles and advice online. One who blindly follows advice...
Marketing Strategy 30: Learn Marketing Yourself
In today’s lesson, I’m going to explain what the difference is between the marketing strategies I’m teaching you and what ad agencies do. As a business owner, you will probably be approached by advertising reps making promises. These reps may...
Marketing Strategy 31: Why Test, Test and Then Test Again
In today's lesson, I want to talk to you about testing and why it’s so important to the success of your business. This lesson is something that many business owners understand in theory, but very few actually practice. Small… Big…...
Marketing Strategy 32: Partnering With Real Estate Agents
In the previous lesson we talked about partnering with real estate agents to get extra work into your business. Not only is this a great way to put extra cash in your pocket now, it can also help you win...
Marketing Strategy 33: How To Make Even MORE Money From Real Estate Referrals
In the previous lesson we talked about partnering with real estate agents to get extra work into your business. Not only is this a great way to put extra cash in your pocket now, it can also help you win...
Marketing Strategy 34: Meet The Host And The Beneficiary… Also Known As…“The Joint Venture”
Today, you are going to learn about another excellent marketing strategy. It’s known as ‘the host and beneficiary’ and is sometimes referred to as a joint venture. Here is how this works… Imagine a host that is a retail carpet...
Marketing Strategy 35: How To Successfully Advertise In The Newspaper
In today's lesson, I’m going to talk to you about one of the oldest methods of advertising. The Newspaper. The first thing you need to know about newspaper advertising is that it is one of the hardest mediums to use...
Marketing Strategy 36: How To Spread Your Marketing Message
If you’re the type of person who enjoys writing and has some extra time, here’s another tactic you may be interested in. This tactic is not for everyone. It can be slow and unpredictable. But if you are on a...
Marketing Strategy 37: Skyrocket Your Business With Celebrity Endorsements
There’s a reason why corporations pay millions of dollars to get famous people endorsing their products. Celebrity endorsements work. And they can help your carpet cleaning business too. Here’s how... Simply put… fame rubs off. The perception of you is...
Marketing Strategy 38: Know Your Value
The lesson for today is probably the most important lesson so far. It’s the difference between making a lot of money, and losing your shirt. What could be that important? What I call ‘knowing your value’... Here’s the story... One...
Marketing Strategy 39: This One Simple Word Can Make Or Break You
What I’m going to discuss today is a trap many business owners have had to face. Some have overcome the temptation while others have succumbed to it. If you strive to be a successful business in the long term… you...
Marketing Strategy 40: Reasons People Fail
In today’s lesson, I want to do something a little different. Instead of giving you a new tip, trick or strategy, I want to warn you about some of the pitfalls that can prevent you from succeeding as a carpet...
Marketing Strategy 41: How To Remove Mental Garbage
In today’s lesson, I want to talk about garbage… Not the kind you toss in the trash. But mental garbage - the incorrect or inaccurate thoughts or ideas we have picked up during our lives, which we believe are true....
Marketing Strategy 42: Your Success Is Dependent On This One Action…
Today’s lesson is a very simple one. But if you don’t learn it or do something with it, you will never achieve the success you desire. I’ve already mentioned this briefly in a previous lesson. But it’s such a common...
Nurturing Leads
Marketing Strategy 43: Always Make Clients Feel Important
The carpet cleaning industry in Australia today is a very competitive place. In this program, you have already learned several ways to stand out from the competition, win more clients and increase your profits. However, finding new clients using solid...
Marketing Strategy 44: The Art of Upselling
Do you remember the last time you bought just a burger from McDonalds? If you do, you’ll hopefully remember their staff asking you ‘Would you like fries with that?’, as an attempt to both provide you with the ‘full’ fast...
Marketing Strategy 45: Add More Services
There are really only three ways to grow any business... Get more clients Increase your prices Sell more to every client In this lesson, I want to talk about the third method - selling more to existing clients. In my...
Marketing Strategy 46: Wow Clients
A very successful businessman once said that the most effective way to win more clients is to amaze the ones you already have. This is especially true for carpet cleaning. Why? Because it’s generally a local business. So if you...
Marketing Strategy 47: Be A Professional
Let’s face it… The public has a very poor impression of carpet cleaners. Even a quick search on Google will bring up dozens of stories about dodgy cleaners ripping clients off. These con artists have given our industry a huge...
Marketing Strategy 48: Stop Giving Estimates, Give Carpet Inspections
As you know, when a prospective client contacts a carpet cleaner, the first thing they request is an estimate. But what you may not know is that giving the client this estimate is a big mistake. Why? First, an estimate...
Marketing Strategy 49: Create A New Client Kit
If you have ever opened a bank account or moved to a new telephone provider, you will probably be familiar with client starter kits. They are the colorful information bundles you receive when you sign on the dotted line. Often,...
Marketing Strategy 50: Dealing With No-Shows
Picture this… You have three appointments scheduled for the day and you’re happy. But when you arrive at the first house, the job is not as big as you anticipated. You feel a little disappointed. You only make $70. You...
Marketing Strategy 51: Down To Earth
In today’s lesson, we are going to talk about one of the most powerful factors in selling. Without it, you can offer the best service at the best price, but nobody will ever buy from you. But with it, you...
Marketing Strategy 52: Choose Between You And You
Today, we will look at one of the most common mistakes carpet cleaners make… and how to avoid it. This mistake can drive prospects to your competition. It can cost you sales and it can dramatically slow the growth of...
Marketing Strategy 53: Never Leave People Empty Handed
The old saying goes, “Ask and you shall receive.” As a carpet cleaner, one of the most effective ways to grow your business is to tell existing clients about other services you offer. And since you don’t see your clients...
Marketing Strategy 54: Videos
In this lesson, you will learn about one of the most powerful marketing strategies to emerge in recent years. This strategy can save you time, win you more business and is particularly effective if you struggle selling face-to-face. What am...
Marketing Strategy 55: The Importance Of Selling
In today’s lesson, we are going to talk about one of the most important skills in business. Without this skill, it doesn’t matter how good your product or service is, you will struggle to succeed. But with this skill, you can...
Marketing Strategy 56: Always Reschedule
Today, I want to tell you a simple question you should ask clients that can potentially double your profits in as little as 3 months. This question is incredibly powerful. Your clients will appreciate that you asked it… and you...
After Sale
Marketing Strategy 57: Systems
Today I want to do something a little different. It’s not so much anew lesson, as an important thought to keep in mind as you use the strategies in Steamaster Academy. Here’s the story... Imagine you are baking a cake...
Marketing Strategy 58: Diversity
Sky divers have a spare parachute in case of emergencies. SCUBA divers have extra breathing equipment. Climbers use safety ropes. They all have backups! Yet, many carpet cleaners will make the mistake of finding one strategy that works, and then...
Marketing Strategy 59: Be Consistent
Today’s lesson is a short one. Yet, it is vital for your long-term success. I want to discuss a huge ‘cash flow killer’that causes stress and sleepless nights for many carpet cleaners. This ‘killer’ normally strikes when your marketing first...
Marketing Strategy 60: Tracking Results
Today I want to tell you about a very common mistake that almost every business owner makes,including carpet cleaners. If you are making this mistake, you are missing a fantastic opportunity to add huge profits to your business. You are...
Marketing Strategy 61: “Slow Season”
In today’s lesson, I want to talk about a common frustration amongst carpet cleaners –slow season. Slow season can happen for any number of reasons. Maybe the Summer heat cause people to leave town. Maybe it’s tax time and your...
Marketing Strategy 62: Voicemail
So far in this program you have discovered a number of different strategies for getting new clients and growing your business. Today I want to tell you about another little-used way to reach new prospects with the click of a...
Marketing Strategy 63: Follow up Calls
One of the most common mistakes carpet cleaners make is not following up with their clients after a job. While this may seem like a small thing, it’s actually incredibly important for the future growth of your business.Here’s why... No...
Marketing Strategy 64: Thank You Letters
Let me ask you a question... When was the last time you received a thank you letter from a company you did business with?It’s sad that we live in a time where doing something so simple can give you a...
Marketing Strategy 65: Form Letters
In today’s lesson, I want to talk to you about a simple way to make your business run more smoothly.This method requires a little bit of work upfront, but the payoff in terms of time saved is huge. Even more...
Marketing Strategy 66: Client Education
In this lesson, I want to talk about something a little different. I call it the ‘curse of carpet cleaning knowledge’. Let me explain... As a carpet cleaner, you spend a lot of time thinking about carpets. You might read...
Marketing Strategy 67: Workshops
In this lesson, I want to tell you about a great strategy for getting 3, 4, 5 clients with just a few hours’ work. This strategy is a great way to get people interested in your services. You can easily...
Marketing Strategy 68: Respond To Complaints Fast
If you’re in business for any length of time, it is almost inevitable that you will get complaints. Everyone will make mistakes, including you. You’re only human!That’s why in today’s lesson, I want to share some tips with you for...
Marketing Strategy 69: Bad Apples
Many marketing courses teach that all clients are created equal. But in reality this is not true. In fact, if you were look through a list of your clients, you would discover that 20% of your clients generate about 80%...
Marketing Strategy 70: Referral
In this lesson, we will look at one of the fastest, easiest and most effective ways to double your business virtually overnight. Many carpet cleaners already use this strategy (badly) without even realizing. But today I want to teach you...
Marketing Strategy 71: Reward Referral Program
As I told you in the previous lesson, one of the best ways to grow your business is through referrals. But people are busy. They have a lot going on in their lives. So it can happen that even when...
Marketing Strategy 72: Recognition Referral Program
In the previous lesson, I told you about reward referral programs. These programs give clients money or gifts when they refer a new prospect to you. However, not everybody wants material gifts or cash as a reward.In fact, some people...
Marketing Strategy 73: Backend
In this lesson, I want to tell you about a simple way to increase your profits up to 16 times without any extra effort. How? By developing what marketers call frontend and backend offers. Let me explain... The most difficult thing...
Marketing Strategy 74: Monthly Newsletter
Today, I’m going to talk to you about an important strategy that can help grow your business two... three... even five times faster. This strategy helps you to get more jobs from existing clients. It cements your position as the...
Marketing Strategy 75: Testimonials
n today’s lesson we are going to talk about testimonials.Testimonials are quotes or videos from happy clients who recommend your service. They are incredibly important for a number of reasons: Credibility: Testimonials give you credibility because what other people say...
Marketing Strategy 76: Maintenance Program
One of the most common problems I have seen carpet cleaners run into over the years is ‘workflow consistency’.One month you are struggling to keep up with demand. You may even be forced to turn away clients.But then a few...
Marketing Strategy 77: Client Appreciation
As I’m sure you know, one of the keys to success in business is to have happy clients who use your services again and again. In this program, you have discovered several strategies to make more money from existing clients.In...
Marketing Strategy 78: Client Dinner
One really great way to get more work and more referrals from existing clients is to help them improve their lives. This creates goodwill and a feeling of reciprocity. Here’s one way to do this... The Client Dinner The client...
Marketing Strategy 79: Lending Library
Another interesting strategy you can use to build a community around your business is a lending library.A lending library is a list of books that you are willing to lend to clients. Clients can pop into your office, and borrow...
Marketing Strategy 80: How To Leverage Employees
In this program we have talked a lot about selling extra services and how important it is to growing your business. Today I want to reveal one more strategy that you can use when you have employees. Here are the...
Marketing Strategy 81: How To Add Extra Services -With Virtually No Extra Work
In today’s lesson, I want to talk about a way to add an extra income stream to your business with minimum extra work. Here’s how it works... Let’s say, you are cleaning carpets for a client and they express an...
Marketing Strategy 82: Working ON Your Business,Not IN Your Business
In our lesson today, you’ll discover the difference between working IN your business and ON your business. While the difference between IN and ON is just one tiny letter, the distinction between these two ways of running a business is...
Marketing Strategy 83: How To Avoid “Burnout”
Today’s lesson is an important one, especially if you are a hard worker. It deals with running out of steam...not wanting to do this anymore...commonly known as a ‘burnout’. And what you can do to avoid it... Here’s the story......
Marketing Strategy 84: Constantly Learn… Consistently Earn
In today’s lesson, I’m going to introduce you to a very simple, easy and effective method to help you use this program more effectively. This method can help eliminate that feeling of ‘too much to do’. It helps you get...
Marketing Strategy 85: How To Stay On Top Of Things
As you know by now, business can be overwhelming. There are so many things to do and keep track of. That’s why in today’s lesson I want to share a simple strategy to help you stay on top of things. Meet with yourself Schedule...
Marketing Strategy 86: The Ultimate Key To Your Success
In today’s lesson, I want to focus on a very important topic. This is something that often gets overlooked in business courses, but I feel that it’s my duty to mention it here. Otherwise, Steamaster Academy would be in complete. What is this topic?...